37 Design 品牌識別重塑
37°C
以溫度為概念的品牌視覺重塑
「我們相信有溫度的設計，會帶來美好的影響力」
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Reshaping the Brand's Visual Identity Based on Warmth As the Concept
"We believe that a warm design will bring great influences"
我們使用溫度的擴散、融合與傳遞作為視覺概念，這個創意來自於對37design員工們的特質觀察。因此我們將這個寶貴的特性視覺化，研究了100多種表現方式，發現受到擠壓的漸層圖案最能夠在靜態的視覺圖片上，表現出擬似動態的效果與空間感。我們希望透過這個新的視覺圖騰，強化品牌本身具有的特色，符合客戶的認同感。
We use the spread, blend, and transmit of temperature as visual concepts, inspired by observing the unique qualities of the 37design team members. We aimed to visualize this valuable characteristic and explored over 100 different ways to represent it. Through our research, we discovered that compressed gradient patterns most effectively convey a sense of dynamic movement and spatial depth in static visual images. With this new visual motif, we hope to enhance the brand's inherent characteristics and align with the client's sense of identity.
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Brand design / SHU PEI EN
Breand Concept / 37 Desgin
