Menos是一個精油品牌,menos在西班牙語言代表是『少』, 「人永遠追求多,卻忘記少的珍貴,越簡單就越輕鬆」這是創辦人對於品牌概念的詮釋,因此在Logo標誌的設計概念上,就是從少到細微的精油分子,經由擴散在一個空間中傳遞精油的能量,而識別圖騰就是在詮釋精油分子在擴散的過程中,那種傳遞軌跡與微觀世界的概念。

Menos is an essential oil brand. In Spanish, "menos" means "less." The founder's interpretation of the brand concept is that "people always pursue more but forget the value of less; the simpler, the more relaxed." This philosophy is reflected in the logo design, which depicts the transition from minimal to the fine essential oil molecules, symbolizing the diffusion of essential oil energy throughout a space. The identifying totem represents the transmission trajectory and the concept of the microscopic world during the diffusion process of the essential oil molecules.

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Brand Design | SHU PEI EN

#1.2照片由Menos品牌官方提供

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