Sunkronizo | Everyday Perfume: Visual Blueprint

As the brand designer, I established a comprehensive visual system for Sunkronizo. Through high-caliber graphic layouts and collage techniques, the eight fragrances are articulated into a sophisticated visual language with an international perspective. From urban subways to high-fashion runways, the design maintains a consistent brand prestige across diverse contexts, perfectly manifesting the core philosophy: "In Sync with style and soul."

Everyday Perfume: A Psychological Ritual Calibrating the Rhythm of Life

Founded by Patricia, whose expertise spans fashion aesthetics and psychological counseling, Sunkronizo centers on the core philosophy of being "IN SYNC". For fast-paced lifestyles, the Everyday Perfume series serves as a systematic tool for psychological transition, helping users precisely calibrate their mental state as they navigate different identities and contexts. Rooted in behavioral observations of weekly emotional flow, this collection materializes emotions into "functional" scent frequencies across seven psychological fields. The journey starts with the positive energy of Pink Mood, extends into the weekday rhythms of Creative, Chic, and Playful—encompassing innovation, refinement, and lighthearted shifts—and concludes with the wilderness-born tranquility of Silent Wild, turning fragrance into a soulful practice of maintaining balance and self-synchronization amidst a busy life.

Thanks for your watching!

Brand Design / SHU PEI EN

Product Photography / Sunkronizo

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